Established in 1996, the Semir brand locates the brand of the daily life of the masses, and provides high-quality, high-value, and affinity products and services for the mass consumers, mainly college students aged 18-35 and young wage earners.

Semir is good at discovering and creating "the texture in everyday life", providing one-stop product and service experience in multiple categories and styles to meet the needs of the general population of different age groups and different social identities in various daily situations. Individuals can easily have a quality life.

Semir believes that a quality life is not out of reach, but depends on what kind of daily life you have. As long as you feel it with your heart, you can "give a little more to life" and have your own "quality in daily life".