Semir rents an office in Qinfen residential area in Wenzhou.
Semir enters the casual wear market with the opening of its first store in Xuzhou, Jiangsu.
At a seminar on promoting brand strategy, Semir introduces CIS strategy and sets a goal of becoming a “China Top Brand” and a “Well-known Trademark in China”.
Semir designates November 18 to December 18 of each year as the Corporate Culture Month.
Semir creates its own fashion brand for children Balabala in line with its brand extension strategy.
Xinqiao Semir Industrial Park covering an area of 22.9 acres is completed and put into use.
Nicholas Tse is announced as Semir Spokesperson, giving a new meaning to its sunny and stylish brand culture as best illustrated by “You are what you wear”.
September and October 2006
Semir wins the titles of “China Top Brand” and “Well-known Trademark in China”, and is ranked among the top 10 competitive brands in China’s apparel industry and the top 100 competitive Chinese large enterprises and groups.
Themed “Starting a fire of fashion across China”, The 10th Anniversary Celebration Ceremony of Semir is held in Wenzhou, at which Semir committed RMB 20 million for the establishment of the first charity by a private company to give back to society.
Balabala becomes one of the first fashion brands for children that win the title of “China Top Brand”.
Pop star Show Lo and super popular Chinese-Korean idol group SJ-M are announced as Semir Spokespersons to showcase the brand style of “Never the same”.
Semir and McKinsey form a strategic partnership.
Zhejiang Semir Garment Co., Ltd. is listed on the SME Board of the Shenzhen Stock Exchange, becoming the most profitable public garment company in China’s capital market.
The 170-acre Shanghai Semir Industrial Park, located in Minhang District, Shanghai, is put into use.
The 15th Anniversary Celebration Ceremony of Semir & Inauguration Ceremony of the Shanghai Semir Industrial Park is held in Shanghai.
Semir hires South Korean pop star Lee MinHo as its spokesperson.
With the introduction and promotion of the Amoeba operating model, Semir launches projects such as Amoeba Mission Supermarket and long-term Amoeba promotion and tender systems.
Semir establishes an E-commerce company in Hangzhou.
Semir Garment and South Korean fashion company Sisun International Co., Ltd. sign a joint venture contract o establish a joint venture, Shanghai Shengxia Garment Co., Ltd., which will operate it MICHAA under Sisun.
Semir Garment becomes the general agent of Marc O’Polo in China after they sign an agent agreement.
Semir moves its headquarters to Semir Headquarters Park in Ouhai Economic Development Zone in Wenzhou.ct.
Marcolor, out of the First Semir Venture Partner Contest held in Shanghai, becomes the first venture partner project.
MENGDUODUO TOWN, Semir’s first creative and experience-oriented town for children, is open for business.
MICX Wenzhou, jointly developed by Semir Group and a Fortune 500 company China Resources, becomes a new commercial real estate landmark of Wenzhou after its grand opening.
September 4, 2016
Semir unveils volunteer attire for the G20 Hangzhou Summit, which is independently created by Semir and wins China’s top award for industrial design, the Red Star Design Award later the same year.
After Semir E-commerce launches its collection-based fashion partnership with online celebrities, Ou-yang Nana, Jiangnan BoyNam, LEAF XIA and other online celebrities and designers become partners of the brand.
Semir signs an agreement with the popular young star Yang Yang, making him its new spokesperson. After joining hands with the South Korean star Lee MinHo in 2011, Semir has signed with a number of South Korean top idols, such as Kim SooHyun, Lee JongSuk and Kim WooBin.
The Wenzhou Semir School, for which Semir Group has invested RMB 300 million, is officially completed and donated to the People's Government of Ouhai District pro bono. Semir Chairman Qiu Guanghe is appointed as the school's honorary chairman for life.
Semir Group holds the 20th Anniversary Celebration Ceremony, themed "Being popular with you", in the Great Hall of the People in Wenzhou. More than 1,400 people from all over China, including Semir employees, agent representatives, supplier representatives, representatives of department stores and shopping centers, leaders of apparel associations, family members of award-winning employees and special guests, gather at the ceremony to witness Semir’s glorious achievements over the past 20 years.
Balabala, Semir’s fashion brand for children, opens its first store at the Al Othaim Mall in Riyadh, the capital of Saudi Arabia. Currently, there are over 20 Balabala stores in the Belt and Road countries.
Semir University is established at the 21st Anniversary Celebration Ceremony, marking the beginning of the internal university education aimed at serving the human resource development strategy laid out in the company’s Fifth Five-year Plan.
Semir Garment announces long-term strategic cooperation with The Children ’s Place, the largest fashion brand for children of all ages in North America.
Balabala, Semir’s fashion brand for children, enters Hong Kong by opening two stores simultaneously in an effort to accelerate its internationalization.
Semir enters the overseas market by opening its first overseas store at the Riyadh Park Mall in Riyadh, the capital of Saudi Arabia.
Semir takes a powerful step forward in its internationalization strategy and multi-brand strategy with the acquisition of the entire assets of the French Group Kidiliz.
Chairman Qiu Guanghe is elected as deputy to the 13th National People's Congress (NPC), which is also his second time of being elected as an NPC deputy.
Semir holds a grand Inauguration Ceremony of Semir E-commerce Park.
Be a leader in quality and fashion, create and enjoy a happy life
Become a world-leading fashion service provider
Respect for virtue and talent
Dedication and unity
Learning to innovate
Win-win cooperation for shared benefits
Love creates future
When small rivers have water, the big ones are filled.
This fully illustrates Semir’ economic philosophy of pursuing win-win cooperation.
While small rivers refer to employees, partners and other stakeholders, the big river refers to Semir, which creates room for growth and a career platform for employees with the help of a partnership system, and builds a community with shared business and destiny by developing business, sharing and growing together with its partners. Semir believes that the only way to ensure a robust and endless flow of the big river of Semir is to let the “small rivers” to grow first. Sustainable business can only be possible with win-win cooperation.